Zephyr: Proactive agent management to boost sales opportunities

Zephyr transforms the way you work with agents and representatives. We ensure your network actively analyzes and targets regional markets - leading to a sustainable boost in sales opportunity generation and significantly greater market transparency.

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Challenges in agent management

Too few opportunities

An insufficient number of sales opportunities to hit your order intake targets

Reactive agents

Lack of proactivity from agents in acquiring new customers, with too much focus on managing existing accounts

Lack of market data

Lack of insights into regional market potential hinders informed decision-making

Your benefits with Zephyr

More leads and sales opportunities

In the key markets and applications that drive your strategic goals

Clear mutual commitments

Strategic investments and initiatives driven by proactive management of agent partnerships

Measurable agent relationship

Objective scoring of the relationship from both the agent’s and our perspective

With Zephyr, you don’t just improve agent performance - you also proactively develop your regional markets. Clear stop-invest criteria help you identify and exit unproductive agent relationships in time.

Why we developed Zephyr

Engineering firms have long worked with a broad network of agents, particularly when expanding into new markets. However, these relationships are often reactive and lack strategic direction.

Having many agents doesn’t automatically mean generating many sales opportunities.


Agents spread their resources across multiple partners and tend to invest where quick wins are most likely.


Zephyr addresses two key questions: How can we motivate agents to invest more in our collaboration? And when is it time to replace an agent?

The meaning behind the name

The west wind

Zephyr, the gentle, refreshing west wind, symbolizes the steady flow of new sales opportunities

Less pressure

A cooling breeze that eases sales pressure - by delivering more and more predictable sales opportunities

Measurable success

Consistent, data-driven tracking of all lead and sales opportunity channels

Active Steering

Strategically increasing inflow through professional agent and partner management

Our solution at a glance

Define lead processes

Organizing your lead funnel and tracking which channels are driving sales opportunities today

Agent Scorecard

Developing objective evaluation criteria to assess agent relationships - and applying the scorecard across your existing agent network.

Agent Management Process-Training

Sharing the method and best-practice process for identifying and managing agent relationships

Support During Implementation

Hands-on support for applying the approach, using the Agent Management Sheet to manage each relationship effectively

Our holistic approach goes beyond defining effective processes - it also includes hands-on training and personal support during implementation. This ensures you see measurable results quickly.